Build Your Hive: A Framework for Author Marketing That Lasts

I just got back from speaking at Rose City Romance — and one part of my presentation really hit home for people.

It’s something I'm calling it the Sweet Honey Hive — a simple, layered framework that helps authors know what to focus on first… and what can wait.

Because let’s be real: marketing can feel like one giant game of whack-a-mole.

You're trying to do TikTok and email and Amazon ads and giveaways and build your website… and somehow still wondering why sales feel stuck.

The Hive gives you clarity.

It’s not about doing everything — it’s about building the right things in the right order, from the bottom up. Because a lot of what’s not working in your marketing isn’t about effort — it’s about sequence.

👇🏻 Here’s the visual I shared at the event:

The reaction in the room?

Multiple authors came up to me afterward and said:

“This was the most helpful thing I’ve heard all weekend.”

So if you're feeling stretched thin, or just unsure what actually matters — I hope this helps you exhale a little.

You don’t have to chase every shiny thing.

You just have to build a strong hive.