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Author Marketing Insights
Why most book marketing fails — and how to fix it. Jul 26, 2025

Last time, I shared my Sweet Honey Hive — a layered framework that helps authors figure out what to build first… and what can wait. (If you missed that email or blog, check it out here!)

Today, let’s talk about the very bottom layer of that Hive:

Your Book Package.

 

Because here’s the truth...

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Build Your Hive: A Framework for Author Marketing That Lasts Jun 25, 2025

I just got back from speaking at Rose City Romance — and one part of my presentation really hit home for people.

 

It’s something I'm calling it the Sweet Honey Hive — a simple, layered framework that helps authors know what to focus on first… and what can wait.

 

Because let’s be real: marketin...

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Unlocking the Secrets of 'Silent Bestsellers' Mar 28, 2025

I ran across upon a super interesting article by Jane Friedman about 'Silent Bestsellers'—the books that gather sales and page reads without going viral on social media. It got me thinking about how much it aligns with what we’ve been doing at Sweet Honey Marketing. Let's unpack this a bit and chat ...

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The TikTok Dilemma Dec 28, 2024

As the year winds down and the holiday spirit fills the air, I've been reflecting on the many ways authors can connect with their readers. Today, I want to share my thoughts on a hot topic—TikTok—and why I've been hesitant to recommend it as a primary tool for book marketing.

 

The TikTok Dilemma

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Black Friday Tips & Tricks Nov 12, 2024

Can you believe Black Friday is just around the corner (and OMG, that means the holidays are coming, and I haven't started shopping 😱)? It's the perfect time to give your books a little spotlight and maybe even treat yourself to some early holiday cheer. 😉

Here’s a quick rundown on how you can shin...

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