The Buzz:

It’s been a bit since my last SHM newsletter (event season + work + life, as usual), but I wanted to check in because I’ve been noticing some very consistent patterns lately that feel worth sharing.

I’ve been around a lot of signings recently, including Book Harvest, and one thing stood out immedia...

We’ve climbed from The Package to Author Presence to Buzz Builders… (if you missed any, check out the past rows on The Buzz any time!)

Now it’s time to build something even sweeter:

Row 4: Superfan Systems

This is the top tier of the Hive—the layer that helps turn casual readers into loyal ride-o...

In the last blog post, we talked about your Author Presence—your connection layer. If you missed that one, you can catch up on The Buzz any time.

Today, we’re moving into Row 3: Buzz Builders—the outward-facing strategies that help you show up in front of the right readers at the right time.

This ...

In the last post, we talked about the foundation of your Hive — your Book Package — and how a strong title, blurb, and cover make every marketing dollar work harder. (Missed that last email? Head over to The Buzz to catch up!)

Today, we’re climbing up to Row 2: Author Presence.

Because whether you...

Last time, I shared my Sweet Honey Hive — a layered framework that helps authors figure out what to build first… and what can wait. (If you missed that email or blog, check it out here!)

Today, let’s talk about the very bottom layer of that Hive:

Your Book Package.

Because here’s the truth...