Our Approach to AI

At Sweet Honey Marketing, we believe great marketing starts with people—not algorithms.

We use a variety of tools to support our work, including AI-powered technology when it helps us research, organize information, brainstorm ideas, analyze data, or improve efficiency. Like any tool, AI is most effective when paired with experience, critical thinking, and a deep understanding of readers and the publishing industry.

We view AI as a support tool, not a replacement for human expertise. Strategy, creative direction, decision-making, and client recommendations remain at the heart of what we do.

We also recognize that authors have different perspectives on AI. If you have preferences regarding how AI is used within your marketing services, we're always happy to have that conversation and find an approach that aligns with your goals and values.

One area where our approach is very clear is cover design and client graphics. Sweet Honey Marketing does not use AI-generated artwork in book covers, special edition covers, promotional graphics, branding projects, or other client design work. Our design projects are created by professional designers using licensed stock photography, typography, illustration, and other traditional design resources.

Technology will continue to evolve, but our focus remains the same: helping authors connect with readers through thoughtful, strategic marketing and creative work that reflects their unique brand.