The Buzz:

In the last post, we talked about the foundation of your Hive — your Book Package — and how a strong title, blurb, and cover make every marketing dollar work harder. (Missed that last email? Head over to The Buzz to catch up!)

Today, we’re climbing up to Row 2: Author Presence.

Because whether you...

Last time, I shared my Sweet Honey Hive — a layered framework that helps authors figure out what to build first… and what can wait. (If you missed that email or blog, check it out here!)

Today, let’s talk about the very bottom layer of that Hive:

Your Book Package.

Because here’s the truth...

I just got back from speaking at Rose City Romance — and one part of my presentation really hit home for people.

It’s something I'm calling it the Sweet Honey Hive — a simple, layered framework that helps authors know what to focus on first… and what can wait.

Because let’s be real: marketin...

I ran across upon a super interesting article by Jane Friedman about 'Silent Bestsellers'—the books that gather sales and page reads without going viral on social media. It got me thinking about how much it aligns with what we’ve been doing at Sweet Honey Marketing. Let's unpack this a bit and chat ...

As the year winds down and the holiday spirit fills the air, I've been reflecting on the many ways authors can connect with their readers. Today, I want to share my thoughts on a hot topic—TikTok—and why I've been hesitant to recommend it as a primary tool for book marketing.

The TikTok Dilemma